Introduction
Celebrate your customers and strengthen loyalty by gifting them points on their birthday! The Birthday Reward is a thoughtful way to show appreciation and make customers feel valued—while encouraging continued engagement with your brand.
Walkthrough Video
How to Enable Birthday Points
1. In your Loloyal Dashboard, go to Program > Points
2. Click Add ways to earn points under the Earn points section
3. In the prompt, click Unlock next to Celebrate a birthday, and send the pre-written message to Loloyal support team, we will help unlock it for free
4. Continue to set it up and fill in all the fields on the page
5. Click Save to activate the reward
Tip: To ensure customers receive their birthday rewards, they must enter their birthdate in advance, especially if you've enabled safety restrictions. If the birthdate does not meet the validity period or the advance entry requirement, the reward will not be issued.
Customers Add Their Birthday
Once enabled, customers will see an option to enter their birthday under Ways to Earn in the on-site widget or loyalty page.
Notifying Customers with a Birthday Email
Let your customers know you’re thinking of them by sending a Happy Birthday email with their reward!
To enable and customize the email:
1. Go to Program > Emails in your dashboard
2. Toggle the Birthday reward switch to ON
3. Click Edit to customize the subject line and message
4. Enter your custom text in the appropriate fields
5. Use the live preview on the right to see changes in real time
6. Click Save once you're happy with the content
Let your loyalty program do more than reward purchases and make it personal. Birthday rewards are a simple but powerful way to show you care!
Common Questions
1. Can a customer earn points every month if they edit their birthday?
No. To prevent misuse, customers can only edit their birthday once. Additionally, birthday rewards can only be claimed once per year.
2. How can I change a customer's birthday?
Customers cannot change their birthday once it has been submitted. However, you can manually update it by navigating to the Customers section in your admin dashboard, opening the customer's profile, and entering the new birthdate.
