Introduction
Under Shopify, most discounts generally cannot be applied to gift cards unless specifically configured to do so. Good news is Loloyal supports applying discounts to gift card products. To make it work, the discount must be set up as a specific product discount and applied directly to the gift card product or its variant.
Walkthrough Video
Why Apply Discounts to Gift Cards?
Boosts gift card sales by making them more appealing.
Attracts new customers when gift cards are given as gifts.
Improves cash flow with upfront payments.
Encourages repeat purchases and higher spending.
Drives loyalty program engagement when tied to point redemption.
How to Set It Up
1. Navigate to Program > Points > Redeem Points > Add ways to redeem, select Amount discount or Percentage off
2. Edit reward name, set up earning value, and configure other settings as needed.
3. Most importantly, under Apply to, choose Specific products, and select the gift card product.
4. Once everything is set, click Save. The coupon can now be applied to the gift card product.
Final Tip:
Test the discount in your store to make sure it works smoothly on your gift card product. This ensures a seamless experience for your customers.