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Turn Visitors into Subscribers with Newsletter Popups

Turn visitors into loyal customers — right from their first click.

Updated over 2 weeks ago

Introduction

With the new points-enabled newsletter popup, you collect emails and instantly reward subscribers with loyalty points. This introduces your loyalty program early while growing your email list effortlessly.

It’s automatic, customizable, and designed to boost engagement and repeat purchases — all in a single popup.


Feature Highlights

  • 📬 Auto-reward subscribers with loyalty points
    When someone signs up via the popup, they’re instantly awarded points — no manual work needed. It’s a win-win: you grow your list, and they get instant value.

  • 🎨 Customize the popup to match your brand
    Style the popup to suit your look and feel. Adjust design, timing, triggers, and audience targeting to optimize conversions.

  • 🔗 Integrated with Loloyal's loyalty system
    Subscriber emails, earned points, and coupon redemptions are all managed natively within Loloyal — no third-party tools required.

  • 🔄 Replace coupon popups
    Skip the extra popups. Reward signups with points and let customers redeem them later for coupons via your loyalty widget — creating a cleaner, more engaging experience.


How It Works

  1. Visitor sees your newsletter popup
    A branded popup appears when new visitors land on your store.

  2. They enter their email to subscribe
    The visitor joins your newsletter list.

  3. Loloyal automatically rewards them
    Loyalty points are issued to their account immediately.

  4. They redeem points for discount coupons
    Subscribers can redeem their points through your loyalty rewards widget.

  5. You grow your list and loyalty
    You gain a new contact and begin building long-term engagement.


How to Set It Up

Step 1: Add a Points Earning Rule

  1. Go to Loloyal Admin > Program > Points > Earn points

  2. Click Add ways to earn points > Subscribe to newsletter

  3. Set the reward (e.g., 1000 points for a subscription)

Step 2: Set Up Points Redemption

  • Go to Loloyal Admin > Program > Points > Redeem points

  • Click Add ways to redeem

  • Create a coupon rule (e.g., 10% off for 1000 points)

Step 3: Enable the Newsletter Popup

  • Go to Loloyal Admin > Program > Popup

  • Enable the popup of Subscribe to Newsletter

  • Customize popup design, timing, triggers, and target audience

📝 This feature is available on the Loloyal Starter Plan and above.

Step 4: Personalize Your Message

Edit your popup content to reflect your brand voice and offer

For example:🎁 Earn 100 points. 🏷️ Redeem for 10% off.

Once subscribed, customers are automatically marked as "Subscribed" (Accepts Marketing) in Shopify.

Step 5: Test the Flow

  • Preview the popup on your storefront

  • Do a test submission to confirm:

    • Customer is marked as “Subscribed” in Shopify

    • Points are issued automatically

    • Points can be redeemed via your loyalty widget

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