Introduction
Smart tags is a powerful tool that enables you to efficiently organize and manage customers and orders within your Shopify admin. By tagging customers as they progress through different VIP tiers, you can easily identify and segment your most valuable customers for targeted marketing and improved service.
Benefits
Automatically syncing VIP tier tags from Loloyal to your Shopify customer profiles unlocks valuable capabilities across your business:
Smarter customer segmentation
Use VIP tier tags (e.g., VIP-Bronze, VIP-Silver, VIP-Gold) to build dynamic customer groups and run more targeted, personalized campaigns.
Seamless data sync across Apps
Tags stored in Shopify can be recognized by other tools in your stack—such as Klaviyo, Gorgias, or Recharge—for integrated workflows and consistent VIP experiences.
Efficient customer support
Give your support team instant visibility into a customer’s loyalty status via their tag, enabling faster, more personalized service.
Powerful automation with Shopify Flow
Trigger actions based on tag changes—such as sending a welcome email when a customer reaches VIP-Gold, or applying exclusive benefits automatically.
Insightful reporting by tier
Filter Shopify reports by VIP tags to better understand purchase behavior and revenue contribution across loyalty levels.
Enable tiered pricing strategies
In conjunction with third-party discount tools such as Regios Discounts or Sami Wholesale, by determining buyer-specific tag labels. You can set up automated discount rules based on a customer's VIP level to enable an accurate tiered pricing strategy.
For example:
VIP-Bronze 5% permanent discount
VIP-Silver 10% permanent discount
VIP-Gold 15% permanent discount
How it works
When the VIP program and VIP tier tag sync feature are enabled, Loloyal will automatically sync the corresponding tier tag (e.g., VIP_Bronze, VIP_Silver, VIP_Gold) to the customer profile in your Shopify admin whenever a customer’s VIP tier changes.
Whether a customer moves up or down a tier, their tag will be updated in real time to always reflect their current VIP status—completely automated with no manual action required.
If you wish to customize the tag names for each VIP tier, you’ll need to first disable the VIP tier tag sync feature.
For stores with a large customer base, please note that due to Shopify API rate limits, the initial sync may take approximately 1 day per 100,000 customers.
To ensure each customer always reflects their most up-to-date VIP tier, Loloyal will first remove any previously synced tier tags from the customer during tier changes or full sync, and then apply the tags for the current tier.
Note: This feature is only available on our Loloyal Growth Plan and above.
Enabling VIP tier tag sync
To enable the VIP Tier Tag Sync feature in Loloyal, follow these steps:
1. Before modifying the VIP tags, you must first deactivate them. Go to Preferences > Smart tags, and disable VIP tier tags sync function.
2. Go to Loloyal Admin > Program > VIP > VIP Tier. In the VIP Tier list, select to edit each tier and assign a custom tag to it (e.g., VIP_Bronze, VIP_Silver, VIP_Gold).
3. Then navigate to Loloyal Admin > Preferences > Smart Tags, and enable the VIP Tier Tags sync option under Smart Customer Tagging section.
4. Finally, click the Save button to apply the changes.
Once enabled, Loloyal will automatically sync the correct VIP tier tag to the customer’s profile in Shopify whenever their tier changes—streamlining customer segmentation and management.
