Introduction
As a business owner, fostering strong relationships with your customers is essential. Enter Loloyal Loyalty & Referrals' VIP Program, designed for entrepreneurs like you. By implementing this program, you can ensure that your most loyal customers receive the recognition they deserve, foster deeper interactions, and provide an unparalleled shopping experience. It's a win-win for both you and your customers.
📝 Note: This feature is only available on our Growth plan and above.
Why Implement a VIP Program?
Launching a VIP Program can be highly beneficial for your business, providing customers with an exclusive avenue of loyalty beyond standard reward structures. Here are some compelling reasons why having a VIP Program is essential:
Drives Higher Spending - VIP programs incentivize customers to increase their spending to unlock exclusive benefits. This encourages them to make additional purchases, thereby boosting your overall sales.
Improves Customer Retention - By offering exclusive rewards and a sense of prestige, VIP programs foster stronger emotional connections with customers, leading to improved customer retention rates.
Enhances Customer Satisfaction - VIP programs can include tailored rewards and services, improving overall customer satisfaction and driving positive word-of-mouth.
Sets Your Brand Apart - Introducing a VIP program distinguishes your business in a competitive market, providing customers with more reasons to choose you over competitors.
Setting up an effective VIP Program with Loloyal is a straightforward process, with numerous customization options available to best suit your store's specific needs and use cases. Check out the following sections to learn more.
Loloyal VIP Program Overview
The VIP Program revolves around the VIP Tiers, which are set by default as Bronze, Silver, and Gold. These tiers provide a range of benefits to your customers, with the hierarchy of rewards increasing as they move up the tiers. You can customize these tiers to match your brand's aesthetics and philosophy. Initially, new customers will join the program as first-level tier members and will be eligible for progressive rewards as they advance through the ranks.
In this article we'll cover the different parts of the VIP program, VIP tiers, settings that can be configured, and how to go live with your VIP program.
VIP Program Status
The toggle switch positioned at the top of the page serves to activate or deactivate the VIP Program. Customers will ONLY be able to progress through tiers and view the program if this switch is turned on.
📝 Note: When you update VIP Program Settings, your customers' tiers will automatically recalculate. During this time, the VIP Program will be temporarily disabled.
VIP Tiers
VIP Tiers are the levels that your customers progress through in the program. You have the flexibility to add up to 20 tiers, with at least one being mandatory. The first tier, known as the base or entry tier, always has a goal of zero, since it serves as the starting point for all customers in the program. Each tier's name, goal to reach, rewards, and other details can be customized by clicking on "Edit".
Program Start Date
It dictates the commencement date for your VIP program, the day from which points or purchases start contributing to progression through the VIP tiers.
Entry Method
It allows you to define the criteria for how customers advance through VIP tiers.
Points earned – Based on the cumulative points they have earned
Amount spent – Based on the total amount spent by your customers
Number of orders placed – Based on the total number of orders they've made
Milestone
Specifies the duration within which customers must achieve a VIP Tier.
A lifetime – Gives an unlimited timeframe to reach the different VIP Tiers once they are enrolled in the program
A calendar year – Customers have until the end of the calendar year (December 31), counted from your Program Start Date, to achieve the next tier. Customer progress resets every January 1st, creating annual tier cycles. This encourages consistent yearly engagement and gives all customers a fresh start each year to work toward tier benefits. If customers don't reach the highest tier by the end of the current calendar year, they will remain in their current tier but will need to start accumulating the required amount for the next tier from zero.
Reward Distribution Method
Customer reward packages can be distributed in the following ways:
● If a level skip occurs during upgrading, ONLY the highest level upgrade rewards gift package will be issued.
● If a level skip occurs during upgrading, the reward gift packs for the skipped level will also be distributed.
Reward-Granting Mechanism
If we don't allow customers to earn rewards on the same VIP tiers, entry rewards will be granted only the first time a customer enters a VIP tier. If a customer drops out of a tier due to point deductions from order cancellations or refunds, they will not receive the entry rewards again upon re-entering that same tier.
Common Questions
1. How many tiers should I add to my loyalty program?
As a general rule of thumb, it is recommended to opt for a simple 2-4 tier program, as it tends to be the most effective.