Introduction
If you’ve recently launched your Loloyal rewards program and want a second pair of eyes to make sure everything looks good, you’re in the right place. This guide will walk you through how we at Loloyal evaluate new programs.
Once you’ve checked everything on this list, your rewards program is officially “Loloyal-approved” 🚀.
Step 1: Basic Housekeeping
Things to Check | How to Check |
Is your points program enabled? | Navigate to Program Settings > Points Program.  |
Is your referral program enabled? | Navigate to Program Settings > Referral Program.  |
Are all your Loloyal emails enabled? | Go to Notifications > Emails.  |
Is your Loloyal launcher visible on your homepage? | Visit your site’s homepage and confirm it’s showing.  |
Is your launcher blocking other widgets? | If yes, adjust the position under Brand Style > Widget Launcher > Styles > Placement.  |
Did you customize your launcher and points program name? | Go to Brand Style > Widget Launcher and Widget Panel.   |
Step 2: Optimizing Your Points Program
Question | Best Practice |
What should my earning points ratio be? | Reward customers with 3%–10% back, depending on your margins. |
How many rewards should I offer? | Start with 3–5 rewards. |
What type of rewards should I offer? | At minimum, choose one of: |
How do I set the points cost for rewards? | Keep it simple: |
Should I set a minimum purchase amount? | Yes, always! Check this under Reward Rule > Minimum Requirement Settings.  |
Step 3: Optimizing Your Referral Program
Question | Best Practice |
What type of reward should I offer? | Choose one of: |
How much discount should I offer? | Offer 10%–20% of your AOV to attract new customers (since they are cold leads). |
Should I set a minimum purchase amount? | Yes! Set this under Reward Rule > Minimum Requirement Settings. |
Step 4: Give It Time
Once you’ve applied these best practices, let your program run for at least 6 months before making major changes.
Why?
Customers need time to earn points.
They also need to learn about your program before they start redeeming rewards.
After 6 months, evaluate performance and adjust if needed.
✅ Follow this checklist, and your rewards program will be well on its way to driving engagement, loyalty, and repeat purchases.