Introduction
A strong loyalty program doesn’t just reward customers, it builds long-term engagement and brand love. In this guide, we’ll walk you through 3 key steps with practical tips to set up an effective Loloyal points program.
Step 1: Set up multiple ways for customers to earn points
The most successful loyalty programs make it easy and exciting for customers to participate. With Loloyal, you can create several earning opportunities by navigating to:
Program > Points > Earn Points > Add ways to earn points
Here are some popular actions you can reward:
Signing up for your program
Sharing their birthday 🎂
Making a purchase 🛒
Engaging with your brand on social media
And more!
💡 Loloyal Pro Tip: Choose earning actions that fit your customers’ behaviors and motivations. The more relevant the actions, the more likely customers are to keep engaging.
It’s also important to set a balanced points structure:
Too few points: Customers may feel under-rewarded and lose interest.
Too many points for small actions: The program can quickly become unsustainable.
Use this earning guide to strike the right balance:
Rule | Recommended Earning Limit | Recommended Points |
Sign up | Once per lifetime | 200 |
Celebrate a birthday | Once per year | 200 |
Place an order | No limit | 1 point per 1 unit of currency spent |
Leave a review | No limit | 100 points per review, plus an extra 100 points when photos or a video are included. |
Follow on Instagram | Once per lifetime | 100 |
Follow on TikTok | Once per lifetime | 100 |
Share on Facebook | Once per month | 50 |
Step 2: Diversify the ways customers can redeem points
Earning points is fun, but redeeming them is where the real excitement happens. The more flexible your rewards, the more satisfied your customers will be. Set up rewards by going to:
Program > Points > Redeem Points > Add ways to redeem
Reward options include:
Fixed discounts (e.g., $5 off)
Percentage discounts (e.g., 10% off)
Free products (available on Starter Plan & above)
Free shipping (available on Starter Plan & above)
💡 Loloyal Pro Tip: Think about what motivates your customers most—whether that’s discounts, freebies, or perks—and design your rewards to match their expectations.
When assigning point values, keep it simple. Customers should instantly see the value. A good standard ratio is:
100 points = $1 reward value
Check out this guide to keep your redemption system straightforward:
Reward | Recommended Points Cost |
$5 off coupon | 500 |
$10 off coupon | 1,000 |
$25 off coupon | 2,500 |
Step 3: Customize your program’s branding
Your loyalty program should feel like a natural extension of your brand. With Loloyal’s customer panel, you can tailor the look and feel by customizing:
Theme colors
Panel design
Launcher style
✨ Personal touches go a long way! Add your logo, brand photography, and unique names for your program or currency to make it memorable and recognizable.
You can also emphasize your program's branding by including it in more areas of your customer experience, including:
A dedicated program page
Your store's navigation bar
Store homepage banner or call-to-action
Email marketing
💡 Loloyal Pro Tip: A consistent, on-brand experience builds trust and keeps customers coming back.
By following these three steps—earning variety, reward flexibility, and brand customization—you’ll create a Loloyal points program that customers love to use, and that strengthens your relationship with them over time.