Limited-time campaigns are a great way to create urgency and encourage customers to shop at your store. These events can effectively re-engage inactive members and draw them back in. By offering points rewards, such promotions not only motivate more visitors to register as users but also appeal to a wider range of shoppers, turning them into loyal supporters of your brand!
Walkthrough Video
Schedule a limited-time campaign
Navigate to Program > Limited-time offers > Events
Click Add event.
In the Event name section, enter the name of your campaign.
In the Banner image section, add an image to brand your event banner.
In the Event date section, choose when you'd like the campaign to start and end
In the Points multiplier section, select how many times points will be increased. Then, choose which actions the multiplier applies to, such as signing up, placing an order, or sharing on social media.
Click Save.
Note: The event will automatically start and end based on the time you’ve set.
Cancel a limited-time campaign
Navigate to Program > Limited-time offers > Events > View all events.
Click Delete on the campaign you’d like to cancel.
Improve your marketing efforts
1. Spread the word by creating an email with your marketing app or posting on social media to keep all members informed. This marketing message should include the following elements:
Promotion Name: For example, Store Anniversary Double Points Limited-Time Event
Event Dates: For example, a special Christmas Double Points event, held only from December 21 to December 25.
Redemption Rules: It’s best to include details about the rewards to help customers understand what prizes they can redeem with their points.
2. Send a follow-up campaign to let your members know that your rewards points program is now officially live! The second email should include the following:
Announcement of Reward Points Activation: The Christmas Double Points event is now live, and we have prepared exquisite products for you.
Call to Action (CTA) to Visit Your Store Homepage Immediately, encouraging buyers to start shopping right away!
3. Launch an email campaign to offer non-members bonus points for signing up. This message should include:
Details of upcoming promotions (e.g. double points for Christmas!)
This promotion is only available to all registered members, sign up now to get more benefits
Include a CTA to sign up for a store account (your store's native sign-up page)
