Introduction

Custom activities allow you to reward customers for completing actions that you define. These custom actions may require integration with our API, which is essential for creating a personalized loyalty system.

⭐ Note: This feature is only available on the Plus plan.

Examples of Custom Action Applications

Custom actions offer a versatile approach to engage customers and incentivize various activities. Here are some innovative ways to integrate custom actions into your loyalty program:

• Survey Participation: Incentivize customers to complete questionnaires about their shopping preferences or product experiences, helping you gather market research while rewarding their time and input

• Event Participation: Reward points for attending virtual events or scanning QR codes at physical locations, fostering community and brand interaction

• Wishlist Creation: Reward customers for adding products to their wishlist, encouraging future purchases and product interest tracking

• Pre-Order Placement: Give bonus points for pre-ordering upcoming products, helping secure early sales and gauge demand

• Customer Education: Give points for watching product tutorials, completing product knowledge quizzes, or engaging with usage guides

• Seasonal Campaign Participation: Create time-limited point opportunities tied to seasonal promotions, holiday campaigns, or flash sales events

By creatively utilizing custom actions, you can not only enhance customer engagement but also drive specific behaviors that align with your marketing goals.

Key Benefits

• Flexibility: Create earning opportunities for virtually any customer interaction

• Integration: Use automation tools (like Shopify Flow) to connect our loyalty events with other applications

• Customization: Tailor your loyalty program specifically to your customer tiers and behavior patterns

Tools to Trigger Custom Actions

• Shopify Flow: Built specifically for Shopify, you can easily incorporate custom actions into workflows, allowing them to be triggered by events in your store or other apps for seamless automation

• REST API: For developers seeking deeper integration, our REST API provides the ability to programmatically trigger actions from virtually any application

• Manual Adjustment: Merchants can manually execute custom actions either through the loyalty dashboard or via API calls, giving you control to reward customers for special occasions or offline activities as needed

Steps to Create a Custom Way to Earn Points

1. From your Loyalty Dashboard, go to "Program > Points" and click "Add ways to earn points"

2. Select "Custom action" and enter an "Action Name"

3. Set the number of points customers will earn

4. Optional: Add a URL with button text, limit frequency, and a custom icon

5. Save and enable the action by turning it ON

6. Connect the "Action Name" to an automation tool (such as Shopify Flow, Loloyal REST API)